Unless

"Whatever that meant, well, I just couldn't guess
... But now, says the Once-ler,
Now that you're here, the word of the Lorax seems perfectly clear.
UNLESS someone like you cares a whole awful lot,
nothing is going to get better. It's not." - Dr. Seuss, The Lorax

I just read this article. I'm not surprised, and I don't think it'll be the last time we'll read something like this. The part about the positive feedback loop - it's scary, but REAL.